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[–] NHSApproved [S] 0 points 9 points (+9|-0) ago 

Lately I've been noticing fats appearing in more and more adverts. There's a Cadbury chocolate advert which features lots of chubby people in an office, and a Mikado advert which has a full-blown whale. That's probably what made me start to look more closely at the fast-food adverts.

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[–] SomeBitchOrOther 0 points 1 point (+1|-0) ago 

I've started to see it a lot in the states as well. Fast food ads tend to use slender people (because no one wants to think of the ugly consequences of eating too much fast food), but a lot of other ads feature chubsters. Not full-on American landwhales, but people who could definitely stand to lose 15 kilos.

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[–] ButteryFATDelivery ago 

Ya I've noticed in America for foods they use skinny people to make it seem healthy and for stuff like a lawnmower or a fridge they thrown in your "comic" fatty to spice up the commercial and appeal that fats to can own this X and Y hardware