I'm sure a lot of you already know this, but for those that don't, I really want to present two resouces that have helped me tremendously.
In October 2015, Gabriel Weinberg and Justin Mares published a work of art named "Traction: How Any Startup Can Achieve Explosive Customer Growth". I believe it should have been called "The Marketing Framework" - that's how essential the content is. It's basically a framework that you can apply in any stage of your business in order to identify which activities from which marketing channel can be the most effective. There are 19 marketing channels in total.
You don't need to read the whole book and I actually think it's better to first get started using the framework, and then read the book - however crazy that might sound.
Everything you need to start is in this amazing article written by Nathaniel Eliason:
And you will also need this Excel file:
Because I had the right person for writing content and low competition on the keywords, I went with the content marketing channel. Every day, two million articles are published on the internet and I knew from previous attempts that breaking through this competition is hard. I found out through word of mouth about a marketing team specialized in promoting content, which has since moved to https://traction.pw. They have been essential for my channel because after each new article, I promoted it with their help - and their work has been unmatchable. I didn't write content, I didn't promote it myself, I was just the brain behind everything - how a businessman should be.
Since it's already a longer post, I'll also specify that a good book to provide a startup's framework is "Lean Startup", by Eric Ries.