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Rethinking the value exchange: Customer loyalty with personalized experiences - Digiday

'Customers allow brands access to information about their habits, preferences and behaviors, with the unspoken agreement that those brands will use that data to deliver them personalized offers, recommendations and experiences. '

'Historically, organizations rewarded customers for showing their loyalty to a brand. '

'But today, customer expectations are forcing marketers to rethink the value exchange as they demand brands know them and deliver personalized experiences for their loyalty. '

'How do brands do this?'

' In this webinar, SessionM CMO Patrick Reynolds will review:Note: By entering your information you agree to be contacted by Digiday and its partners. '

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