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[–] derram ago
https://archive.is/wryeJ :
'But in “The Bestseller Code” all correlation is causation, and titles matter. (So do, for instance, semicolons.) Titles pointing “to things, to objects, typically common nouns,” appear often on best-seller lists, Archer and Jockers explain. '
'In any case, “The Bestseller Code” doesn’t pretend to hold the keys to the top spot: it just claims that the books that sell millions tend to be predictable, and not in the ways that you think. '
' It does, though, threaten the utility of a code: once you’ve done that learning, you don’t need an algorithm to confirm it. '
'Sometimes the nouns come with a qualifying word, like “Bestseller” or “Da Vinci,” but the most best-seller-y option lets the nouns stand alone. '
'Archer and Jockers focus their study on fiction, and the unfriendly economics of fiction-writing generally insure that a deep, irrational passion drives most of its authors. '
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