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[–] tribblepuncher 0 points 55 points (+55|-0) ago 

They're not trying to. They're trying to cultivate a marketable culture to encourage advertisers and/or make the site more attractive as an acquisition. Ironically they may have shot themselves in the foot there, considering the rioting.

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[–] CaveChicken 0 points 8 points (+8|-0) ago 

They really did shoot themselves in the foot too. They had a great reputation, and they tarnished it by listening to the SRS mob. Most redditors didn't even know about coontown or FPH before SRS threw a hissy fit, but now the secret is out, and advertisers are pulling out.

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[–] glassuser_ 5 points -5 points (+0|-5) ago 

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[–] Orgiesareawayoflife 0 points 1 points (+1|-0) ago 

Basically, who wants to buy reddit now? A site that put willingly set the front page on fire with Nazi flags, pictures of Hitler, fat people, calling the CEO all sorts of names etc now?

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[–] MisterDave_ 10 points -9 points (+1|-10) ago