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[–] NoTrueScotsman [S] 0 points 1 points (+1|-0) ago 

Yeah, I don't know how long ago people started calling this "beet kvass". I'm sure it was fairly recent in the scheme of things. My guess is it started because this was intended as a beverage with similar health benefits to the original kvass. Calling it pickled beets or fermented beets doesn't sound as much like you're supposed to drink it. The word kvass also seems to mean fermented or sour, so it is accurate, at least.