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Nope, they wanted a name under which they could sell ice-cream at a premium, and realised that by putting a european name on ice-cream they could double their prices in North America and people would buy it as a good of conspicuous consumption. It’s long recognised as genius marketing.
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[–] irelandLost 0 points 2 points 2 points (+2|-0) ago
Nope, they wanted a name under which they could sell ice-cream at a premium, and realised that by putting a european name on ice-cream they could double their prices in North America and people would buy it as a good of conspicuous consumption. It’s long recognised as genius marketing.