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[–] 22926623? 1 point 1 point (+2|-1) ago 

You realize the term March Madness has been around for a very long time?

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[–] 22928632? 0 points 1 point (+1|-0) ago 

It's not the ubiquity, it's the context.

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[–] 22927797? 0 points 1 point (+1|-0) ago 

Indeed, here's the link from 2014: https://www.youtube.com/watch?v=yTM7C6uVj8w&feature=emb_title It's old operation that took place even during Obama presidency.