I was reading this article in the Canberra Times and was struck by this quote:
“He communicates in meme,” said Jonathan Albright, a researcher at the Tow Centre for Digital Journalism at Columbia University who has analysed Sayoc's social media accounts. “The van is basically his identity, in meme.”
This could easily be translated to equate meme-ers with crazy people and make it easier to disavow meme-ing in general.
And who is Jonathan Albright? He is "research director for Columbia University’s Tow Center for Digital Journalism" and his mission is to root out "fake news" on the internet.
He’s the one who tipped off The Washington Post last October to the fact that Russian trolls at the Internet Research Agency reached millions more people on Facebook than the social media giant initially let on. It’s Albright’s research that helped build a bruising story in The New York Times on how the Russians used fake identities to stoke American rage. He discovered a trove of exposed Cambridge Analytica tools in the online code repository Github, long before most people knew the shady, defunct data firm’s name.
Trump's victory was in part because of the 'meme wars', which is likely why social media giants have waged a war on memes lately:
Facebook will start fact-checking memes
Twitter Bans and “Dehumanisation”: Is the NPC Meme TOO Accurate?
Later in the Canberra Times article:
Then there are the memes. “The Swamp to Be Drained,” for instance, invokes Trump's “Drain the swamp” campaign slogan, and shows prominent Democrats and media figures in a swamp, along with phrases such as “Not Enforcing Immigration Laws” and “Clinton's Illegal Email Server” and the Black Lives Matter logo.
Thanks to @Gaffots and @Vindicator who originally posted the other two articles I mentioned.