Copypasta from 8chan: http://8ch.net/gamergatehq/res/35812.html
Operation Earthquake [OP Earthquake] The coordinated effort to inform thousands of neutrals on twitter. Shake the earth underneath 1355 Market St, San Francisco.
As of now we have not yet used a tried-and-true tactic for twitter hashtags. A tactic we use in massively multiplayer online games every day. Every large scale attack in an MMO is planned and coordinated. We wouldn't go into an EVE online battle without a battleplan and without informing all captains when it takes place. For clan based attacks in browser games like TribalWars we set alarm clocks to 2am so we can surprise our opponents in their sleep.
It is time to bring the experience we have gained in those games to twitter.
On Thursday 9. April 6pm PDT we take to twitter and trend the hashtag #AreYouBlocked? If we put some effort into it, say 1000 or 2000 people starting with 10 tweets each, we can have it trending the first minute world wide. To put it into perspective Jimmy Fallon in his late night show and Michelle Obama tried to get #momdance trending, as promotion for her "Let's Move!" campaign. They managed 1,754 tweets http://topsy.com/analytics?q1=%23momdance&q2=%23gimmefive&via=Topsy
“Hashtag it #momdance #gimmefive, and let’s see it trending tonight or tomorrow.” Fallon said, encouraging his viewers. (live) + to his 2,47M followers this tweet [https://twitter.com/FallonTonight/status/583845743187914752](https://twitter.com/FallonTonight/status/583845743187914752)
Make no mistake viral campaigns we are able to pull are worth hundreds of thousands of dollars. The publishers and advertisers just do not know we can. Time to show them what exactly we are capable of if we treat twitter like a clan based multiplayer game.
As first earthquake I propose #AreYouBlocked? to inform neutrals about the Blocklists. The question it poses pulls on the curiosity of twitter neutrals and they will try to find out if they are and what this is all about. Thankfully Mark Kern and his leagueforgamers made our job loads easier by providing an easy tool where everyone can check their blocklist status and show that there are (at least) two blocklists http://blockcheck.leagueforgamers.com/
This has the added benefit that we are not just reaching gamers, but also atheists and everyone else who is on the atheism+ blocklist.
Also we have tons and tons of blocklist related original content we can use on twitter. Articles on Breitbart, a BBC report, images showing that KFC is (was?) blocked, that Dawkins is blocked, that Sommers is blocked, that Baldwin is blocked. Easy pickings to flood twitter with interesting short bits for neutrals.
Why Thursday 9. April 6pm PDT
Looks like the GamerGate peek during the day is 6pm PDT (3am CET/ 1am GMT/ 9pm EDT). It makes sense to use a time in which GamerGate already has the most traffic. Use http://www.worldtimebuddy.com/ for example to convert to your timezone. And the puffer time to Thursday is so we can prepare the original content and to spread the word. The plan
Step 0: create infographics about Operation Earthquake and spread them everywhere on KiA, Twitter, Tumblr, Escapist forum, other forums and so on
Step 0.5: create and collect original content about the Blocklists. Articles, who is on there, "What is the Blocklist", "Who is using the Blocklist", "IGDA and the Blocklist", Who created the Blocklist(s), Why is Dawkins a racist according to the blocklist… Almost endless possibilities
Step 1: Fire at least 10 tweets at Thursday 9. April 6pm PDT with #AreYouBlocked. Use no other hashtags in those tweets.
Step 2: Everyone retweets and favorites 5 selected tweets. We know from another hashtag that extremely high boosted tweets help the tag to get trending. And those tweets will show up on the top page of the trending hashtag, where neutrals go to inform themselves what the fuzz is about.
Which tweets we will use will be announced after the operation is a foot.
Step 3: Start organically retweeting, favoriting and replying to tweets with the hashtag.
Step 4: Acquire popcorn enjoy salt
Small scale coordination
The steps are the big outline. For small scale do whatever you do for browser games. Meet in IRC, or Skype or Teamspeak/ Mumble/ Ventrilo or chill alone on twitter while doing the operation to have some fun with it. Whatever works for you to keep coordinated and the mood up. It's a game, have fun.
The promoted tweets
It depends on who we can get. I would like to see a mix of identity politics (what can I say, it works on neutrals) and information.
Jenn D'aww @GMShivers female dev and blocked #AreYouBlocked?
Sargon of Akkad @Sargon_of_Akkad I am an indie developer and I am blocked #AreYouBlocked?
Usher (or Milo) I am a journalist and I am blocked #AreYouBlocked?
Mark Kern @Grummz or @Leagueforgamers #AreYouBlocked? Check via this tool (link to http://blockcheck.leagueforgamers.com/)
@adland Do you run social media accounts for clients? Check if they are on Twitter blocklists here: https://twitter.com/adland/status/582271647861833728
… I am blocked and I don't even know why #AreYouBlocked?
(using a trip on 8ch to avoid the point of failure in case trolls try to derail which tweets to mass re-tweet)
On October 19 BasedMom said the Media has woken the sleeping giant. https://twitter.com/CHSommers/status/523879557481656320 Gamers, it is time to sneeze.
Some links for original content
Please post more as replies (especially pictures!)
Dawkins: https://www.reddit.com/r/KotakuInAction/comments/2zw51h/richard_dawkins_is_mad_about_the_atheism_blockbot/ Do not attach the gamergate hashtag.