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[–] verboten ago 

I see no problem here as long the number is solely used for ranking the topics, as they did. The problem begins when "journalists" use these numbers without explanation. The "net satisfied" number is used to rank topics higher than they would do when just the satisfaction numbers count, in cases where many people are undecided.

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[–] Flying_Gabriel99 [S] ago 

Not only is the term "net satisfied" a total misrepresentation but the figure itself is no longer a fraction of 100 ie; "per cent" meaning per 100.

It's a trick of both language and mathematics producing a bogus result which is as you say - ripened fruit for journalistic misrepresentation - offered to them on a silver platter.

A ranking can be easily assigned (even using the same equation) if they so choose ... without describing it as a "net satisfaction" percentage - which it's not.