Posted by: Konran
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[–] TalkingAnimal 0 points 1 point 1 point (+1|-0) ago
We use heuristics to determine whether or not something is valid. One of those things is polished appearance. One teenager I knew who I thought was intelligent was convinced Obama wanted to brand HIV+ people because a link was shared with her on Facebook. It looked polished. It looked like a news site similar to CNN or FoxNews. I asked her to click on their home page, and it became clear these were prank news articles (celebrity deaths for living celebrities, and so on).
The other is the transitive property of trustworthiness. I trust my cousin. If my cousin tells me something, I generally believe it to be true. If someone he trusts told him something untrue, and he relayed it to me as true, I would likely believe it if it did not set off any warning bells. This is the basic mechanism by which people take things they read as "gospel".