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[–] baconFarts ago 

Not sure about the UK, but Netflix has always had competition in the states in the form of Amazon Prime TV and Hulu Plus. I would even clump HBO Now into the mix, which imo is competing with Netflix's original series. With that being said, I certainly don't mind more competition. Personally, I wish these companies would just improve their UI/UX to be less of a pain to navigate, especially in a non-desktop environment.