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[–] Say_What 0 points 1 point (+1|-0) ago 

They just think they are. When it's Chipotle, or Google self driving cars, or Elon Musk Tesla stuff, they slather on the lip gloss and the smoochfest is on.

It's easy to hate on a company that makes pesticides or something less obviously beneficial. These people become decidedly less principled and more wishy washy when the product is cool or tasty.