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[–] Bigbob ago 

ads support the sites, if they can't make money with those ads, then they'll disappear or go behind a pay wall. Then where will we get out content?

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[–] HowAboutShutUp 0 points 1 point (+1|-0) ago 

Users are obviously rejecting that model as it currently stands, though. Advertisers need to revise their model or accept sucking at a dry teat. If people who can't make money stop making content or shitloads of things get paywalled, there will still be people gnerating content out of sheer passion.