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[–] bulksalty 0 points 1 point (+1|-0) ago 

Generally best practice is to factor from the starting point (so you've smoked 50% more) but if you're marketing you go with whatever method makes your product look best.

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[–] OfficerRando [S] ago 

I feel like statistics are made to make common people (like the great OfficerRando) feel stupid and lose track of the actual numbers. I feel better knowing that they're made to confuse and I'm not just stupid.