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[–] Ar_Nimruzir 2 points 109 points (+111|-2) ago  (edited ago)

Diamonds are not an intrinsically valuable mineral, except for use in areas such as high technology and the creation of certain machinery, and are only highly valued in Western culture due to an amazingly successful advertising campaign begun by DeBeers in the 1930's.

They really hit it out of the park with the slogan "A diamond is forever" in 1948, and have only been raking in more cash since then. They also invented the modern idea of exchanging engagement rings; prior to the 1930's not many people engaged in this "tradition".

DeBeers is a monopoly because they own the majority of diamond mines in the world and handle all sales and distributions of diamonds through specific channels in England, Israel and Belgium. They then choose who it is that has the right to purchase their uncut diamonds, and force a contract on buyers that states that they can only sell the stones after being cut and polished.

They also horde diamonds in bank vaults all over the world, most notably in Switzerland, and release only a small pre-set amount every year.

As well, a diamond is a shitty investment (it's actually a depreciating asset ): you buy at retail and resell at wholesale, and you will never ever ever make any money on it (this includes all jewellery, actually).

Finally, diamonds are mined by slaves! Just like how that cocoa people love so much is grown by slaves and how everybody's favorite Nike's were sown by slaves. So by buying diamonds one is directly contributing to slave labor and validating its' continued existence.

Diamonds are BS, don't buy them. Don't buy them ever! Diamonds are a false asset cleverly advertised by a corporation that makes men think they are losers if they don't buy them for the women in their lives while simultaneously making women think they are less valuable than their counterparts if they don't have any diamonds.

They next time someone thinks about buying a diamond they should wad up the money they would have used real tight and fuck themselves in the ass with it instead, because that is essentially what happens every time someone buy a diamond.

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[–] Number1dududuNumber1 3 points 13 points (+16|-3) ago 

The next time someone thinks about buying a diamond they should wad up the money they would have used real tight and fuck themselves in the ass with it instead

So, how many diamonds have you bought?

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[–] Ar_Nimruzir 0 points 22 points (+22|-0) ago 

Never bought a diamond actually. Nor shall I. Nor would I be with someone that needed a diamond to properly define our relationship as "official" or whatever.

My wife actually still wears the cheap shitty wedding ring I bought her back when I was just some poor schmuck (I really lucked out in finding a woman like that!).

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[–] obama2016nazi 2 points -2 points (+0|-2) ago 

Diamonds are how ISIS(ISRAEL), AlQueda(CIA) move money around the earth, they can't carry cash, or gold, but a they can put a small rock up their ass that's worth $500,000 and move big money anywhere on earth undetected. Thus diamonds do have a purpose. WRT to marriage, its a lot like 'white bread' long ago white bread was for elite, then some baker figured out how to bleach flour and make it white, then the harelips could have white-bread, and today its common. Diamonds are the same DeBeers (Zionist Billionares, UK Anglo Zionism) marketed diamonds and convinced hare-lips in western world that 'love forever diamond'

Just remember diamonds is how ZION moves its big money through the airports.

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[–] HorseIsDead 0 points 7 points (+7|-0) ago 

I'm fine living alone forever if I can't find a woman who doesn't think "ooo big shiny rock me need because TV and mommy said so" every time they see a jewelery store or diamond ad in a magazine. I don't mind spending money on someone I love. Spending $5000 for a rock that looks exactly the same as glass or zirconium unless you have a microscope and good experience is not spending money on someone you love. It's giving an asshole organization of companies assurance that what they're doing as right. Also a sign of a money grubber if they can't be impressed by what a person is like inside, only a wad of cash wasted on a metal ring with a rock on it. Much rather spend it on a kitchen remodel or down payment on a car or something.

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[–] heili 0 points 8 points (+8|-0) ago 

I'm fine living alone forever if I can't find a woman who doesn't think "ooo big shiny rock me need because TV and mommy said so" every time they see a jewelery store or diamond ad in a magazine.

I'm female and I think diamonds are fucking stupid.

If you want to waste a lot of money on getting me some ridiculous gift that's more pricey than practical, I'd love a Barrett .50 BMG.

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[–] Ar_Nimruzir 0 points 5 points (+5|-0) ago 

Much rather spend it on a kitchen remodel or down payment on a car or something.

That's how me and wife feel; we would rather see lot's of zero's in our account balances than cover here fingers with shiny rocks!

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[–] CrashingAnalyst 0 points 4 points (+4|-0) ago 

well glass or cubic zirconia do look a bit different, but one to go for is mossainite - it has a brilliant appearance, extremely close to diamond, costs a fraction of what a diamond does, and is entirely ethical.

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[–] srsh 0 points 0 points (+0|-0) ago  (edited ago)

Don't give up man. I'm lucky enough to be engaged to a woman now who also believes what's going on in the diamond industry is bullshit; and she's totally fine without a diamond ring. If you truly wish to stick with this, I recommend that you bring it up early in your relationships.

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[–] DreamsAndSchemes 0 points 3 points (+3|-0) ago 

And this is why my fiancee is ok with an Emerald and Opal ring. Our birthstones, so there's some meaning.

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[–] SamHH 0 points 1 points (+1|-0) ago 

Aw, that's really nice. I much prefer that to the 'traditional' approach.

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[–] kittysaysmeownow 0 points 3 points (+3|-0) ago 

I agree that diamonds in particular are a shitty investment, as they are not actually rare at all. There's fucktons of the things. However, when you mention that this includes all jewelry, I don't believe that's the case. Gold and silver are not a shitty investment at all, unless of course you use the pawn shop to sell them, lol.

Other gemstones are actually very rare, and do appreciate in value. Alexandrite and Sapphire, and also coloured or 'fancy' diamonds, are physically rare, just to name a few, and the recently discovered tanzanite will be worth more in a few years if no more mines are found. If you want to get your girl a special rock, you can avoid standard diamonds and get a stone that actually has real value.

If you want a real deal go down to the markets in places like Thailand. There's labs around there and you can test anything before you buy it, so this definitely requires research first. That's where you'll find the best price, just be careful not to get scammed. Also some places sell just rocks, and the rock itself is generally a better price that way.

So many stones are not an unreasonable investment, and most of those are prettier than diamonds anyway. Also avoid jewelry stores, their markups are insane. Buy the rock separately, make sure it has an GIA certificate, and have it custom set, you'll get a nicer, bigger, rarer, and more valuable ring for much less.

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[–] CrashingAnalyst 0 points 2 points (+2|-0) ago 

I think the point is, for jewellers to make their money, they have to put a massive markup on jewellery. So you often end up paying 3x the value of the raw material that will never be recovered from selling it on.

Pretty greedy considering it's very low cost to produce jewellery (and people have picked up on this by making jewellery at home and selling on etsy and other sites, undercutting the highstreet jewellers). I mean people think it's a good career to fly to India and Thailand, buy jewellery at close to cost, quadruple the price and sell to gullible idiots in the west who think because the price tag says $599 it's worth $599. Really adding value to society there.

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[–] d0c5 0 points 40 points (+40|-0) ago  (edited ago)

They own all the mines and they set the price by controlling the market. It's just a rock.

Edit :- Also massive advertising.

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[–] totallyforwork 0 points 45 points (+45|-0) ago  (edited ago)

Advertising was the root of it whole industry. All this happened after they took control of the mines in the late 1800s.

Even through the great depression they were trying to make a diamond ring a staple of american marriage. They hired a NY based ad agency to put images of women with diamonds everywhere. Fast forward and Now its an expectation to be given a diamond ring. So they then , through marketing, start this whole " the man should save up xx# of months of salary for the ring".

Anyway, in economics, the price of something is where the supply and demand intersect (think x and y axis with demand sloping downward and supply sloping upward).

When there is a lot of something, the price falls because its not that special. When something is rare, the price is higher. There are TONs of diamonds. You can make diamonds, there are machines that use diamonds to cut, it's not special. So what they do is they mine all these diamonds and lock them up. Only releasing some at particular times. This decreases supply, marketing increases demand, and makes the price higher.

Diamonds really are just carbon that was subjected to heat and pressure in reality. You could do the same with charcoal.

I'm typing on my phone so this is pretty condensed and disorganized. A good movie scene is Blood Diamonds with Leonardo DiCaprio. Don't read below if you don't want spoilers.

So many people are killed for this large and unique pink rock that the diamond company wants and when they get it, it goes in a vault with all the rest of them. Good movie IMO.

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[–] d0c5 0 points 4 points (+4|-0) ago  (edited ago)

Thats what I'm saying bro.

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[–] HorseSizedDuck 0 points 6 points (+6|-0) ago 

Moissanite is freaking awesome. It's one of the hardest substances known to man. It was discovered in a meteor crater. It turns bright green when you heat it up with a torch, then fades back to white when it cools. Pretty much one of my favorite gemstones.

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[–] d0c5 0 points 4 points (+4|-0) ago 

I have never seen this word before. I'm just off for a quick study I'll get back to you on that.

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[–] Sariel 0 points 4 points (+4|-0) ago 

Well they don't own all the mines, but between them and the Russian big players, they have indeed controlled the market for centuries.

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[–] d0c5 0 points 2 points (+2|-0) ago 

Indeed!

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[–] BoringSupreez 0 points 3 points (+3|-0) ago 

Does this include rubies, sapphires, emeralds, etc? Because I'm pretty sure those have been valuable for thousands of years.

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[–] rockerest 0 points 13 points (+13|-0) ago 

To add to all the other comments, I recently learned an interesting fact: early in deBeers' power grab, they had a problem selling diamonds (which is what prompted some of the later advertising campaigns). They had so many diamonds just sitting in a vault that the CEO seriously floated and considered the idea of DUMPING BOATLOADS OF THEIR DIAMONDS IN THE OCEAN. That's right, it was better to just dump them in the ocean than pay to store and secure them.

There's lots more fascinating info out there, but a great overview with a fun story can be found on the Freakonomics Radio podcast, which is where I learned that fact.

http://freakonomics.com/2015/04/16/diamonds-are-a-marriage-counselors-best-friend-a-new-freakonomics-radio-podcast/

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[–] Genghis_Khan 0 points 4 points (+4|-0) ago 

I think it means that apart from cutting glass pretty well, they don't seem to have any practical value.

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[–] aakaakaak 0 points 4 points (+4|-0) ago 

Considering that fiber optics are glass, industrial grade diamonds do have worth. They're not stupid expensive like debeers diamonds though.

[–] [deleted] 0 points 1 points (+1|-0) ago 

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[–] Genghis_Khan 0 points 1 points (+1|-0) ago 

Right, though you don't need diamonds to cut FO cables (although I'm sure it makes it easier).

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[–] NicolaeCeausescu 0 points 3 points (+3|-0) ago 

Diamonds are worth fuck all in terms of rarity. Diamonds are NOT rare. Large, flawless coloured diamonds are rare. Diamonds form in kimberlite, which is left from ancient volcanos - there are a great many places to find them all over the world.

The vast majority of them are industrial grade because they are tiny and/or flawed. They're worth next to nothing. Any of the gem quality ones are hoarded by the major layers and released to the market in a controlled fashion to extract maximum revenue.

The average person like you or me cannot even purchase an uncut gem from someone like DeBeers - they simply will not do business with you because they don't need to. They already control the market.

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[–] GenghisSean 0 points 3 points (+3|-0) ago 

The demand is created by primarily two factors. One, they monopolized diamond production allowing for artificial scarcity. Secondly, they were behind a huge marketing campaign that was intended to make diamond wedding and engagement rings the norm. People used to use all kinds of stones for those rings but DeBeers made diamond rings appear more significant.

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[–] poopwillis 0 points 2 points (+2|-0) ago 

Yep. In the olden days when people had to watch commercials on TV, you'd hear things like

"Diamonds are forever", and then the DeBeers logo would show.

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[–] stevenxdavis 0 points 2 points (+2|-0) ago 

Scientists can artificially create perfect diamonds at a fraction of the cost of mining them, but jewelry companies insist that their lower-quality diamonds are some how more "real" or "natural" so they can charge out the ass for them. DeBeers has always understood that the perception of a thing is more important than the thing itself, so they can use advertising and social expectations to make worthless rocks dug up by slaves seem like the height of luxury.

Incidentally, you can smash a diamond with a hammer or burn it with a welding torch. They're not as durable as advertised.

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[–] AtheistComic 0 points 2 points (+2|-0) ago  (edited ago)

There are huge moons in space made mostly of diamond material. It's one of the most common substances in the universe. Gold however is extremely rare. Debeers sells diamonds using fear, uncertainty and doubt. If you don't give her a big diamond she won't fuck you. If you give her a smaller diamond she might fuck your best friend... shit like that. They are terrible and any bitch that needs a diamond can go fuck herself. Give her a pearl necklace instead.

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