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[–] Dimwit_the_Wise ago 

One reason is that in many cultures, the woman attracts and the man pursues. With shifting ideals towards an egalitarian viewpoint, the societal roles of who pursues who can be changing, but generally speaking there is still a attraction/pursuit dynamic.

One other factor could be the primal instincts of what each would be looking for in a mate. That can often be simplified into men want beauty and women want wealth/security. Obviously, those notions are far incomplete as descriptors, but there are patterns in behavior of both sexes that show some level of correlation.

In simple terms, it's why the makeup/beauty/lingerie are billion dollar industries and why cars, homes, and wealth/job can be seen as status symbols.