In my short stint with that organization before I was kicked out/quit for reasons that will be forthcoming - and will probably identify me to anyone in the know - I observed:
A strict branding strategy. Including paint color, banner size, font, and construction methods.
a solid recruitment/growth model. The goal is apparently 5000 members in 3 years. Something I heard often at the weekly "fireside chats" - the weekly digital gathering on Discord - was "if everyone brings in 3 people, we can be at 5000 in no time". I observed maybe 50 members total. Which brings me to the next item...
Finances. They ask $10/mo or $100/yr for dues. That's not much at this stage, and it turns out a lot of people aren't paying them. But in my interview process, what I learned about an east coast state coordinator suggests he is wealthy. Owns his own company and 8 dealerships. So apparently the upper echelon of this group has money in one shape or form.
Finally, they have preferred vocabulary. And they enforce it. The preferred vocabulary, though, is based on Discord's rules of conduct. No violence - although I understand that one. TPTB love violent people - They know how to deal with them. But they also policed anything that might enable Discord to target them for removal, like NatSoc posting. And now, I'll offer a brief transcript of the exchange that came right before I was "jailed" for 24 hours. This is where I'll definitely be identifiable to those who were there.
Me: [Auntie Anne's] can stay what it is. But they will have to retool their decorative designs...
Someone: [something something I don't recall]
Me: And a free armband with every oversized cookie
Me: of what?
Me: So we're policing abstract references to fashion accessories now? That's kind of pathetic.
Mod2: stuff like that can devolve into [NatSoc] posting very quickly.
Me: Uh oh. I think Ilse Koch wore earrings. NOBODY TALK ABOUT THOSE.
Mod2: that's a false equivalence.
Aaaaaaaaaaaaaaaaaaaand... I'm in jail. Mod1 put me there.
At that point, I was told "Do not disrespect the mods." To which I replied, "This group is a bunch of carebears. The longer I'm here, the less impressed I am."
Then he told me that if I wish to continue with the group I should speak with my state coordinator. Or in my case, the nearest state coordinator (dealership man). I promptly told him to fuck right off. That was some serious reddit tier shit. In the #jail room, there is a message that says don't DM [direct message] the mods about your quarantine. Pft.
Listening to those "fireside chats" was a complete bore. There was about as much genuine enthusiasm as an NSA staff meeting. I used to work for them, and I've been to a few. Three things that always came up were past due dues, and banner drops, and community ("It's all about community. That's where it starts")
They also do beach cleanups and that sort of thing. Community outreach sorts of stuff, which you generally don't see covered because how can you spin that into white supremacy? So that was cool. And there's some shit that's gonna go down in Connecticut, home of the Sackler family (of Purdue Pharma). I won't say when, but it's in the works, and I expect to see it reasonably soon.
The reason I decided not to stick it out with the group is pretty simple: I saw no future in it. Most of their membership is from Southern Kommiefornia and the big cities in Pennsylvania. It's all soyboys, fam. All of them. And they are just plain lukewarm. "How can we reach out to women?" came up a few times. Leadership was all about ideas. Then I came along and said something along the lines of, "you want to attract women to the movement? Get married." Speaking of...
A majority of those guys are single. And they all use internet speak. The only ones that actually speak in these chats tend to be the coordinators and some guy out west who's the National Coordinator. But they all use internet speak in conversation. "Normies" is regularly heard spoken. They refer to the group members as "goys" and so on. I've heard the letters "I-R-L" spoken, as well as "B-T-W". I also remember a monologue about how the distinction between the Alt-right and Identitarian - specifically, Alt-Right is just dumb internet shit, and undermines the seriousness of the movement. So apparently, they are also immune to irony, a trait share by an overwhelming majority of virtue signaling faggots. Speaking of irony: the term irony is always used in place of the word sarcasm. Yet another disconcerting sign.
Somewhat related: one of their number is a Tolkien autist. I earned his sputtering keyboard wrath by suggesting that all the major concepts and themes that comprise Middle-Earth and around which the stories are formed were lifted straight from Norse myth - which they are. Dwarves as master smiths; elves as fair and inherently good; dark elves that are the exact opposite; Aragorn and Arwen/Beren and Luthien; The Dragon that sleeps in a hoard of gold stolen from a dwarf, and so on. I could practically hear the wet lispy call of an angered neckbeard.
So I don't know what's going on with them. But the whole thing felt very plastic. Behavior, language, and even the mission felt specious. But I pushed that feeling aside, because frankly, I didn't know what it was supposed to feel like. I'm not generally the sort of person who joins movements. I've heard speculation on /pol/ that they are a honeypot. I don't know about that, but I do know that most of the members were young, early 20s. And I was especially unsettled by the whole "try to blend in" aspect of their policing. Don't want to get kicked off Discord! Can't register for conference rooms under our org name!
Seems like a very Jewish tactic.