Anon Archived One Trump fundraiser was all it took to slash SoulCycle's attendance. The blue wave is here. (vox.com)
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Anon Archived One Trump fundraiser was all it took to slash SoulCycle's attendance. The blue wave is here. (vox.com)
submitted ago by 3414667?
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[–] 20474052? ago
https://archive.ph/KlnF3 :
'Devotees (including high-profile ones like Chrissy Teigen, Billy Eichner, and our own Kara Swisher) pledged to boycott SoulCycle and its parent company Equinox. '
'During the week that ended on Sunday, August 11, which includes dates both before and after the news, SoulCycle attendance declined about 1 percent compared with the same week a year earlier. '
'The data only includes SoulCycle locations across the US that were open last year, in order to be able to make the comparison. '
'In the weeks following the August 7 news about the fundraiser, boycott calls appear to have worked, according to new data from Earnest Research, a company that analyzed publicly available website data. '
'SoulCycle declined to comment on the data or how the boycott has affected its sales. '
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