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[–] Sosacms 0 points 1 point (+1|-0) ago 

Why not both? All those countries coloring their buildings with the French flag colors doesn't do anything to actually help, but it still sends a message that resonates with people.

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[–] 3200646? [S] 1 point 1 point (+2|-1) ago 

Lighting a building up a different color is a pretty big undertaking. Changing a logo is like wearing a Lance Armstrong bracelet. Plus it just feels more cynical on the Internet, like people who see some Google Doodle of starving Ethiopian kids and go "wow, yeah, that's really important," then go about their day. It's like a little dose of meaningless, false catharsis.

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[–] nighurs 1 point -1 points (+0|-1) ago