[–] La_Chalupacabra 0 points 2 points 2 points (+2|-0) ago
I've noticed that it's $19 for a lot of the other charities that run television ads, too.
I figured that they contracted the same marketing agency who was just too dense to think to change up the amounts.
[–] bigrex99 0 points 2 points 2 points (+2|-0) ago (edited ago)
It's a very common marketing ploy.
House listed at $199,000 vs $200,000 - that $1000 difference is minor in the financial sense, but numbers starting one digit lower are bought at a rate much higher than jumping up to that next starting digit.
Everything on tv is advertised at $19.99 - because saying $20 would cut sales by a substantial amount.
People are morons, but that is the psychology of pricing.
I listed my first house at exactly $80,000 and the realtor spoke with me many times to lower the price to $79,900 "to attract more buyers".
[–] beefartist ago
Prevalent before search engines and online filters but probably exacerbated by them.
[–] La_Chalupacabra 0 points 1 point 1 point (+1|-0) ago
Yes, it's a very real phenomenon.
Perhaps you're already aware, but there was an experiment where they had participant "beggars" panhandle strangers for either 'clean' whole integer amounts (say, $1.00 or $.50) versus odd amounts (for example, $0.67), and the response overwhelmingly favored the latter.
[–] beefartist ago
It isn't clear what the point of your post is, assuming you have one. I am going to go out on a limb and assume you are saying "charities" are bullshit. If you want to spend some money helping people do it locally and don't sub contract
[–] Lin_Ching_Yu 0 points 3 points 3 points (+3|-0) ago
Clinton Foundation 10% goes to charity but not in the states.
[–] Mr_Wolf 0 points 1 point 1 point (+1|-0) ago
it goes into finding victims