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[–] JJNova 0 points 1 point (+1|-0) ago  (edited ago)

I agree. The idea was grand. Get pretty girls to penetrate the video game community and use them to market. I remember when Morgan Webb kept getting promoted as some kind of sex symbol to gamers, and she had an extended career thanks to that. She's not very feminine looking, but it was a female in a male dominated area. Similar to construction sites and the military. When you are surrounded by dudes, it's easy to get manipulated by the sight/smell of a female.

Could you imagine a group of 5 pretty girls with the same hobbies as you shilling goods? Marketed directly at a consumer you already have so much data on? Genius. Unfortunate for them, it's not easy to find 5 good players that are also above normal in physical attractiveness. Should have invested more money and time into the setup for long term profits later on. Quick crash grabs are risky, and this one (probably) is losing it's value.