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[–] Carsandsarcasm 0 points 1 point (+1|-0) ago 

I can only imagine they are too stupid to understand how stupid they are. To genuinely believe that printing a message on a piece of paper is an original idea you can copyright and sell at that kind of markup requires a truly nonexistent level of intelligence. It is either that or, as you say, such complete shamelessness that they see how absurd it is and try and make it work anyway.