Its measured only by having a third party audit (a web bug, or router box) count UNIQUE HUMAN VISITORS that also click at least once on a link of scroll. Voat has very few users currently but there are many issues, and one notoriety mention in the news would flood voat with 20,000 daily usa teens. groups being slowly platformed off of reddit are the best way to get people to try voat. some leave back to chans, some depart from voat to the extremist sites of usa , zud africa, and europa never utterred in links on voat, or rarely.