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[–] Wharleas ago 

Like it or not developing is its own specialized skillset. Doing what you say would require a good amount of expertise that, if the farmer had it, he wouldn't be a farmer - he would be a developer.

Financially, a farmer is probably best off never selling because the land will always appreciate so long as the population grows. But in practice time has value and sometimes people need/want money quick. But if I had land I would never give it up if I could help it.