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[–] fatsallfolks 0 points 2 points (+2|-0) ago 

i read an explanation of this phenomenon where when a woman is considered to be outside of beauty norms she adopts alternative physical attributes and then becomes the most attractive/high ranking version of whatever that new subculture is. like a goth chick or your run of the mill quirky dyed hair weird clothes chick

whoever explained it did a much, much better job though