Author obviously has not been in the marketing business very long as he does not understand the damage spamming can do, has not seen fit to mention the massive down side of not building your own list. The very first marketing email in '78 caused the sender to be temporarily blocked extensively but in '78 any commercial use of the net was new, people were as busy being shocked that it was "sales" as they were about it being unsolicited. The next time anyone sent "spam" unsolicited messages in any sort of quantity was the green card shyster spammers Cantor and Seagal in 1994, the backlash was so extensive that they were blocked from about 3/4 of the world and eventually their internet provider was driven into insolvency due to the number of other providers worldwide who outright blocked all traffic from them. Over 2 decades later and that address space is still extensively blocked, it's a lot easier to get in a blocklist than it is to get out of one.
Permission is the key to email marketing. You don't want anyone on your list who doesn't actively want to be there, not a single one. By "actively" I mean that if you picked one at random and unsubscribed them they would send a message asking to be put back on. People who were tricked or cajoled into signing up will eventually mark your messages as spam which will have a negative effect on deliverability (mail providers block what their customers say is spam regardless of if it was actually signed up for or not). The same applies to people who entered a competition or sweepstake to sign up and are still getting messages months later, if they didn't win the competition they've forgotten all about entering it 100 days later so they're unable to distinguish your marketing message from actual unsolicited marketing.
The same also applies to unsolicited marketing on forums and websites such as voat, like this message you have posted here. https://voat.co/help/useragreement states that voat is for your personal use, but you have chosen to ignore the rules and use it commercially. Effectively you have committed a form of theft, it's called theft-by-conversion, equivalent to shoplifting an advertisement. The result is that your domain will get banned from voat for spamming. There are many different blacklists online for protecting computer systems from known spam sources, some of their administrators (including me) trawl thru sites like voat daily looking for new spammer domains to add to our blacklists in order to proactively protect our clients from unsolicited commercial email. I just added you to a RHSBL which will seriously affect your ability to send messages with your domain name in to thousands of forums and an uncountable number of email addresses. I'd be glad to remove that if you can show me that you've learned not to spam, but otherwise it's locked in for a year with that time doubling for each new spam sighted. I suggest that you do some emergency damage limitation and buy a sidebar ad quickly https://voat.co/advertize
[–] Talc ago
Author obviously has not been in the marketing business very long as he does not understand the damage spamming can do, has not seen fit to mention the massive down side of not building your own list. The very first marketing email in '78 caused the sender to be temporarily blocked extensively but in '78 any commercial use of the net was new, people were as busy being shocked that it was "sales" as they were about it being unsolicited. The next time anyone sent "spam" unsolicited messages in any sort of quantity was the green card shyster spammers Cantor and Seagal in 1994, the backlash was so extensive that they were blocked from about 3/4 of the world and eventually their internet provider was driven into insolvency due to the number of other providers worldwide who outright blocked all traffic from them. Over 2 decades later and that address space is still extensively blocked, it's a lot easier to get in a blocklist than it is to get out of one.
Permission is the key to email marketing. You don't want anyone on your list who doesn't actively want to be there, not a single one. By "actively" I mean that if you picked one at random and unsubscribed them they would send a message asking to be put back on. People who were tricked or cajoled into signing up will eventually mark your messages as spam which will have a negative effect on deliverability (mail providers block what their customers say is spam regardless of if it was actually signed up for or not). The same applies to people who entered a competition or sweepstake to sign up and are still getting messages months later, if they didn't win the competition they've forgotten all about entering it 100 days later so they're unable to distinguish your marketing message from actual unsolicited marketing.
The same also applies to unsolicited marketing on forums and websites such as voat, like this message you have posted here. https://voat.co/help/useragreement states that voat is for your personal use, but you have chosen to ignore the rules and use it commercially. Effectively you have committed a form of theft, it's called theft-by-conversion, equivalent to shoplifting an advertisement. The result is that your domain will get banned from voat for spamming. There are many different blacklists online for protecting computer systems from known spam sources, some of their administrators (including me) trawl thru sites like voat daily looking for new spammer domains to add to our blacklists in order to proactively protect our clients from unsolicited commercial email. I just added you to a RHSBL which will seriously affect your ability to send messages with your domain name in to thousands of forums and an uncountable number of email addresses. I'd be glad to remove that if you can show me that you've learned not to spam, but otherwise it's locked in for a year with that time doubling for each new spam sighted. I suggest that you do some emergency damage limitation and buy a sidebar ad quickly https://voat.co/advertize