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[–] pacman2000 [S] 0 points 1 point (+1|-0) ago 

Are companies allowed to just arbitrarily declare holidays for their products?

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[–] fricknmaniac 0 points 1 point (+1|-0) ago 

Pretty much yes, after all anyone can just declare any day a "holiday". After all, February 14th was apparently Singles Awareness Day (or S.A.D.).

And I can't complain too much, I've totally bought into Batman Day.