Uru finds the best places to introduce ads in online videos | TechCrunch
'None of us want to see a Coors logo in a David Lynch film.”That means Uru isn’t limited to a single ad format. '
'New York City-based startup Uru is working on a new way for video publishers to make money. '
'In fact, they said they’re the first Startup Award winner to raise institutional funding. '
'Marino and his co-founder/CTO Brunno Attorre met at the Cornell Tech Startup Studio, where they won the Startup Award. '
' In a quote provided by Uru, AppNexus Senior Vice President of Technology Eric Hoffert said: “We are excited about the novel approach Uru is taking to make video advertising more seamless with content to improve user experience.”'
[–] 7429181? [S] ago (edited ago)
This is literally altering original content with pure fiction.
It also makes distrust of any content coming from the Internet.