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[–] IceDagger316 ago 

Bing pops up 6 hours ago, so it would be around 4:30 edt.

Around 4:30 GMT was 11 hours ago, which is when Google says it was posted.

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[–] bigDanold 0 points 1 point (+1|-0) ago 

I don't think so. I think the article was published early.

What probably happens is Google stores it with their own time zone when they crawl/find it. Then they simply calculate how old it is based on their own (same) time zone, and present it to you as N number of hours old.