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[–] SnapeDoggyDogg ago  (edited ago)

You're straying from the point of the original argument. The point is that Breitbart is CAPABLE of having a significant affect on Kelloggs revenue. Even with your esitmates of 10,000,000 regular readers, it is enough to hurt a company. And who cares about how many signatures they got. I didn't sign, yet I am going to boycott Kelloggs from now on. Sign up pages on the internet mean nothing. I know this from personal experience, because I was a nightclub promoter. I used to book out venues and then advertise them online, on radio etc. And on the Facebook event page it says ~180 people are coming. Sometimes you get half that number, other times you get ten times that number. Some people just don't want to register their opinions or preferences publicly. We saw the effect of that in the election polls this year. THAT is how you do cricital reasoning. BOOM!