Facebook faces calls for greater transparency amid 'fake news' row | Technology | The Guardian
'Lynne Anderson, deputy chief executive of the News Media Association, which represents UK newspapers including the Guardian, said the latest revelations underlined the need for transparency from Facebook. '
'On Wednesday, Facebook, which had already angered advertisers when it admitted it made significant measurement errors around video ads in September, said that an internal inquiry found new problems with key measurement metrics. '
'Facebook is attempting to placate advertisers by setting up a measurement council to hear the industry’s views and examine the effectiveness of advertising. '
'Keith Weed, Unilever’s top marketer, has been vocal about the need for digital media to clean up its act based on the “three Vs” - viewability, verification and value. '
'Facebook is facing calls for greater transparency and oversight after admitting widespread errors in the way it measures advertising activity, as the social media company finds itself under increased pressure to clean up its act over a number of issues including distributing “fake news”. '
[–] CujoQuarrel ago
They designate a news site as 'fake' if it disagrees with them.