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[–] derram ago 

https://archive.is/wryeJ :

“The Bestseller Code” Tells Us What We Already Know - The New Yorker

'But in “The Bestseller Code” all correlation is causation, and titles matter. (So do, for instance, semicolons.) Titles pointing “to things, to objects, typically common nouns,” appear often on best-seller lists, Archer and Jockers explain. '

'In any case, “The Bestseller Code” doesn’t pretend to hold the keys to the top spot: it just claims that the books that sell millions tend to be predictable, and not in the ways that you think. '

' It does, though, threaten the utility of a code: once you’ve done that learning, you don’t need an algorithm to confirm it. '

'Sometimes the nouns come with a qualifying word, like “Bestseller” or “Da Vinci,” but the most best-seller-y option lets the nouns stand alone. '

'Archer and Jockers focus their study on fiction, and the unfriendly economics of fiction-writing generally insure that a deep, irrational passion drives most of its authors. '

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