Netflix signs deal with theater chain to put original films on the big screen | TechCrunch
'This is not the first time that Netflix has angled to get its original films on the big screen. '
'The deal with iPic is interesting because it represents Netflix’s first long-term deal with a theater chain. '
'However, as the Verge points out, theater owners aren’t big fans of simultaneous releases, and some theaters refused to screen the film. '
'Just as Netflix and its customers put a value on exclusivity, theater owners and their customers do too. '
'Variety reported on a statement made by NATO (National Association of Theater Owners) President John Fithian, in which he expressed disapproval over the deal. '
[–] Solstiare ago
That sound was the MPAA's shit hitting the floor.