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[–] Venturer ago 

This makes sense in a business application. Especially Amazon, where a lot of the items sold on it aren't sold by Amazon, but rather 3rd parties who send items into Amazon's warehouse. From what I understand Amazon will refund the buyers for the loss on their part. The only way it makes sense for them to carry out this practice if it is sold and fulfilled by Amazon and the lower price is Amazon dropping their own price.